Pricing is one of the biggest sources of value in any bank – yet most banks still struggle with it.
If you’re hearing phrases like:

• “We price to market.”
• “Our clients are price sensitive.”
• “We’ll make it back on another product.”
• “Pricing approval is just a formality.”
• “The hurdles aren’t realistic.”

…then you’ve got a pricing problem.

I help banks move away from instinct-based pricing and towards disciplined, commercially grounded decisions that reflect client value, risk, and capital consumption.

My work includes redesigning pricing frameworks, shifting frontline behaviour away from “price to hurdle,” and giving RMs confidence through data-led insights instead of guesswork. I’ve led the deployment of enterprise pricing tools across lending, deposits and payments, integrating capital, RoRWA, and client profitability into everyday conversations.

Whether your challenge is inconsistent discounting, misunderstood hurdle rates, weak governance, or pricing being subsidised by theoretical cross-sell promises — I help you build a pricing approach that actually works in the real world.

This is practical, bank-tested pricing transformation – not theory.